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ELLE x RADO Part 3 - YOGA VI (422HQ) (0-00-06-05).jpg

Elle x Rado

  Brand content

Time in / Time out

ELLE x RADO


TIME CONTROL HAS BEEN A DREAM FOR SO MANY YEARS


Nowadays, we're always short of time, we have to create it, to calculate/anticipate it, but above all we need to control it.

Elle and Rado coupled to pay tribute to the multitasking and modern woman. She has many responsibilities, she's a manager, a mum, a friend. She's in constant search of balancing between escapism and efficiency. Time is her ultimate Luxury. 

Through this series of films, we wanted to represent time-slots of an active woman's day. Showing how she can be efficient in her daily life and how she can control time, freeze it and enjoy it. We tried to materialized a world between poetry and realism.

 

TIME IN / TIME OUT


Client: Lagardère Active



Advertisers: ELLE / RADO


Directed by Particule

Produced by Lonsdale - MakeMyDay
D.O.P: Gérald Acourt

Models: Prudence Leroy / Aline Kittiphanh / Clémence Beauxis
Styling: Lætitia Leporcq
M.U.A: Charlotte Honinckx

 

 
 

Making-of

Aline

Aline

Clémence

Clémence

Prudence

Prudence

Making-of: © MakeMyDay by LONSDALE

Prudence

Prudence

Serge & Clémence

Serge & Clémence