Time in / Time out
ELLE x RADO
TIME CONTROL HAS BEEN A DREAM FOR SO MANY YEARS
Nowadays, we're always short of time, we have to create it, to calculate/anticipate it, but above all we need to control it.
Elle and Rado coupled to pay tribute to the multitasking and modern woman. She has many responsibilities, she's a manager, a mum, a friend. She's in constant search of balancing between escapism and efficiency. Time is her ultimate Luxury.
Through this series of films, we wanted to represent time-slots of an active woman's day. Showing how she can be efficient in her daily life and how she can control time, freeze it and enjoy it. We tried to materialized a world between poetry and realism.
Making-of: © MakeMyDay by LONSDALE