Hugo Boss

Digital contents - Creative packshots - Packshots POS

DIGITAL CONTENT

This campaign celebrates 2018 World Cup and the newest Boss Bottled collection: UNITED.

 
Hugo Boss Soccer 2018 main visual
 
 

Featuring international players Alvaro Morata, Philipe Coutinho, Julian DraxlerHarry Kane, this campaign celebrates the World Cup and the newest Boss Bottled collection: UNITED.

 
 
Hugo Boss Soccer 2018 Animated Packshot
Hugo Boss Soccer 2018 Creative Packshot
 

with

Alvaro Morata

Alvaro Morata

Philippe Coutinho

Philippe Coutinho

Julian Draxler

Julian Draxler

Harry Kane

Harry Kane

 

BEHIND THE SCENES

 
 

In addition to the digital content,

 
 
Hugo Boss - Julian Draxler
 
Hugo Boss - Julian Draxler animation
 
 
Hugo Boss - Harry Kane
Hugo Boss Harry Kane
 
Hugo Boss kids
 
 
Hugo Boss Kids in action
 
 
 
Hugo Boss Kids England
 
Hugo Boss - Plate
Hugo Boss - Julian Draxler
 
 
Hugo Boss - Plate
 
Hugo Boss Kids playing
 
Hugo Boss - Plate
 
Hugo Boss - Plate
Hugo Boss - Kids Tames
 
 
Hugo Boss United - Alvaro Morata animated
 
Hugo Boss United - Alvaro Morata playing
Boss United - Alvaro Morata
 
Hugo Boss - Alvaro Morata Bottle
 
Hugo Boss United - Kids Brazil playing
 
Hugo Boss United - Kids Brazil
 
 
Hugo Boss United - Kids Brazil
 
Hugo Boss United - Philippe Coutinho
 
 
Hugo Boss United - Philippe Coutinho animated
 
Hugo Boss United - Philippe Coutinho
 
 
Hugo Boss United - Kids Brasil
 
Hugo Boss United - Alvaro Morata bottle
 

LE FILM

 
 
Hugo Boss Closing animated visual
 

HUGO BOSS - UNITED


Directed by
Terence Neal
Produced by
Division Paris
Creative/Art Direction by Coty Luxury Studio
Digital content Particule Studio + MaximMonti