Jean Paul Gaultier
Digital campaign & POS
JEAN PAUL GAULTIER
A rumor is spreading that Jean Paul Gaultier is back with a new scandal.
Featuring characters Rossy de Palma, Tara or Alla, creating complementary situations along the commercial, the campaign is based on a step by step storytelling.
Revealing the scandalous Irina Shayk, the bottle, the elegant and sulphurous Scandal à Paris universe.
We wrote and directed this campaign inspired by Jean Paul Gaultier’s codes, mixed to classical fragrances references, bringing a second lecture to Scandal.
SCANDAL A PARIS
Written and directed
by Particule Studio + MaximMonti
Talent: Irina Shayk
Hair: Odile Gilbert
MAU: Christine Corbel
Produced by Soixan7e Quin5e
DOP: Gérald Acourt
Set design: Marie Vernier Lopin
2nd AD: Mothi Limbu
Post production by Nightshift
Thanks to Puig, Catherine Guiol, Christophe Nader, Benjamin Gomez, Julien Desplanques, Maxime Dabel, Geoffrey Justeau.