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Jean Paul Gaultier

Digital campaign & POS

 

DIGITAL CAMPAIGN

JEAN PAUL GAULTIER


A rumor is spreading that Jean Paul Gaultier is back with a new scandal.



Featuring characters
Rossy de Palma, Tara or Alla, creating complementary situations along the commercial, the campaign is based on a step by step storytelling.
Revealing the scandalous
Irina Shayk, the bottle, the elegant and sulphurous Scandal à Paris universe.

We wrote and directed this campaign inspired by Jean Paul Gaultier’s codes, mixed to classical fragrances references, bringing a second lecture to Scandal.

 

SCANDAL A PARIS


Written and directed
by 
Particule Studio + MaximMonti

Talent:
Irina Shayk
Hair:
Odile Gilbert
MAU:
Christine Corbel

Produced by 
Soixan7e Quin5e
DOP: Gérald Acourt
Set design:
Marie Vernier Lopin
2nd AD:
Mothi Limbu

Post production by
Nightshift

Thanks to Puig, Catherine Guiol, Christophe Nader, Benjamin Gomez, Julien Desplanques, Maxime Dabel, Geoffrey Justeau.

 
 
 

LE FILM